The Four Foundations of Effective Selling: A One-Day Introduction to Sales Skills

Business Skills Short Course

Course: The Four Foundations of Effective Selling: A One-Day Introduction to Sales Skills

Date: TBC

Time: 09:30 - 16:30

Venue: GHQ Training, 1-2 Elizabeth Court, Whimple Street, Plymouth, PL1 2DH

Cost: £125.00 + VAT

  • Overview

    You may have a wonderful, exciting product or service on offer but how do you bring it to the market and generate the sales you need to maintain and grow your business?

    This lively, interactive and engaging workshop offers a fresh introduction to the four foundations of effective selling, whether you are a small business owner or new to a sales role within your company.


    • The cost of the course is £125.00 (+ VAT).
    • Full or partial funding for people who work in the business industry and want to develop their skills may be available. Please contact our Recruitment Team on 01752 218086 for availability and eligibility.

    Course Structure

    The course will cover all aspects of selling:

    • Why will people buy?
    • Highlight benefits that build desire
    • Maximise your time – the secret to fearless prospecting
    • Adopt winning habits to conquer fear and frustration
    • Questions – sharpen your tools of the trade
    • Recognise opportunity – and how and when to use it
    • Navigate your buyer through every objection
    • The 4P presentation – structure your proposal for success

    By the end of the day, participants will have gained confidence, insight and a structured plan to steer them toward greater results from their sales efforts, and learned about the rewards of building lasting, profitable relationships with the clients and customers they deserve.

    Interested? Apply today via the 'Apply Now' tab at the top of this page! Or alternatively contact our friendly Recruitment Team on 01752 218086 to register your interest in this course.

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GHQ Training, Elizabeth Court, Whimple Street, Plymouth PL1 2DH
01752 218 086

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